The speaker says, 'Hi. I'm Kevin Allocca, I'm the trends _______________ at YouTube, and I professionally watch YouTube videos'.

The speaker says, 'So we're going to talk a little bit today about how videos go ______________ and then why that even matters'.

The speaker says, 'We all want to be stars -- celebrities, _______________, comedians --and when I was younger, that seemed so very, very hard to do'.

The speaker says, 'But now Web video has made it so that any of us or any of the creative things that we do can become completely ______________ and a part of our world's culture'.

The speaker says, 'But there are over 48 hours of video uploaded to YouTube every minute. And of that, only a tiny percentage ever goes viral and gets tons of views and becomes a ______________ moment'.

The speaker says, 'Jimmy Kimmel posted this ________________ that would eventually propel the video to be as popular as it would become'.

The speaker says, 'Because tastemakers like Jimmy Kimmel introduce us to new and interesting things and bring them to a larger _______________.'

The speaker says, 'Rebecca Black's "Friday" is one of the most popular videos of the year. It's been seen nearly _____________ million times this year'.

The speaker says, 'This is a chart of what it looked like. And similar to "Double Rainbow," it seems to have just sprouted up out of _______________.'

The speaker says, 'Michael J. Nelson from Mystery Science Theater was one of the first people to post a _______________ about the video on Twitter.'

The speaker says, 'But what's important is that an individual or a group of tastemakers took a __________ ___ __________ and they shared that with a larger audience, accelerating the process'.

The speaker says, 'And so then this _________________ formed of people who shared this big inside joke and they started talking about it and doing things with it.'

The speaker says, 'And now there are 10,000 parodies of "Friday" on YouTube. Even in the first seven days, there was one _______________ for every other day of the week.'

The speaker says, 'Unlike the one-way entertainment of the 20th century, this community ________________ is how we become a part of the phenomenon -- either by spreading it or by doing something new with it.'

The speaker says, 'So Nyan Cat is a looped animation with looped music. It's this, just like this. It's been viewed nearly 50 million times this year. And if you think that that is _____________, you should know that there is a three hour version of this that's been viewed four million times.'

The speaker says, 'But what's important here...is the ______________ that it inspired amongst this techie, geeky Internet culture'.

The speaker says, 'An entire remix community sprouted up that brought it from being just a _______________ _______________ to something that we can all actually be a part of.'

The speaker says, 'Because we don't just enjoy now, we ________________.'

The speaker says, 'In a world where over two days of video get uploaded every minute, only that which is truly _______________ and ______________ can stand out in the way that these things have.'

The speaker says, '...these are characteristics of a new kind of media and a new kind of culture where anyone has ______________ and the audience defines the _______________.'